Cookie Policy
Last updated: May 27, 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the website remember information about your visit, such as your preferred language and other settings. This can make your next visit easier and the site more useful to you.
Cookies can also include similar technologies such as web beacons, pixel tags, and local storage. This policy covers all such technologies and we refer to them collectively as "cookies."
2. How We Use Cookies
Foundation Masters uses cookies for the following purposes:
| Category | Purpose | Can be disabled? |
|---|---|---|
| Essential | Required for the website to function. These include security cookies and session management. | No — required for the site to work |
| Analytics | Help us understand how visitors use our site (page views, bounce rate, traffic sources). We use Google Analytics. | Yes — via cookie settings |
| Advertising | Track ad performance and enable remarketing. We use Google Ads conversion tracking and the Meta (Facebook) Pixel. | Yes — via cookie settings |
| Functional | Remember your preferences (e.g., chat widget state) to improve your experience. | Yes — via cookie settings |
3. Specific Cookies We Use
Google Analytics
| Cookie | Duration | Purpose |
|---|---|---|
| _ga | 2 years | Distinguishes unique visitors |
| _ga_* | 2 years | Persists session state for Google Analytics 4 |
| _gid | 24 hours | Distinguishes visitors within a day |
Google Ads
| Cookie | Duration | Purpose |
|---|---|---|
| _gcl_au | 90 days | Google Ads conversion tracking |
| IDE | 13 months | Google DoubleClick — ad targeting and measurement |
Meta (Facebook) Pixel
| Cookie | Duration | Purpose |
|---|---|---|
| _fbp | 90 days | Facebook ad delivery and measurement |
| _fbc | 90 days | Tracks click-through from Facebook ads |
4. Managing Your Cookie Preferences
You have several options for managing cookies:
Cookie consent banner
When you first visit our website, you will see a cookie consent banner. You can accept all cookies, accept only essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser cookies and revisiting our site.
Browser settings
Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may affect the functionality of this and other websites. For guidance:
Opt out of advertising cookies
5. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. We will update the "Last updated" date at the top of this page when changes are made.
6. Questions?
If you have questions about how we use cookies, please contact us:
For more information about how we handle your personal data, see our Privacy Policy.