Privacy Policy

1. Who We Are

Foundation Masters ("we," "us," or "our") is a foundation repair and waterproofing company based in Sudbury, Ontario, serving communities across Sudbury, North Bay, and Manitoulin Island. We are committed to protecting the privacy of everyone who interacts with our website and services.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and your rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

Contact for privacy matters:
Email: general@foundationmasters.ca
Phone: 1-877-MASTERS (627-8377)

2. Information We Collect

We collect personal information only when you voluntarily provide it or when it is automatically generated by your use of our website.

Information you provide directly

• Name, email address, and phone number submitted via our contact or quote request forms
• Your street address or service area when requesting an estimate
• Any details about your foundation issue that you share in messages or form fields

Information collected automatically

• IP address, browser type, and device type
• Pages visited, time spent on site, and referring URL
• Cookie identifiers and analytics data (see our Cookie Policy)
• Click and conversion data from advertising platforms (Google Ads, Meta/Facebook Ads)

3. Why We Collect Your Information

We use personal information for the following purposes:

• To respond to your inquiries — when you fill out a contact or quote request form, we use your contact details to reply.
• To provide our services — scheduling inspections, preparing estimates, and carrying out foundation repairs.
• To improve our website — analytics data helps us understand how visitors use our site so we can make it more useful.
• To run advertising campaigns — we may use anonymised or aggregated data to measure the effectiveness of our online advertising (Google, Facebook/Meta). This data is handled in accordance with those platforms' privacy policies.
• To comply with legal obligations — where required by law, including tax record-keeping and consumer protection requirements.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Legal Basis for Processing

We process your personal information on the following bases:

• Your consent — for non-essential cookies and advertising tracking. You may withdraw consent at any time through our cookie settings.
• Contractual necessity — to fulfil service requests and estimates you have asked for.
• Legitimate interests — to operate and improve our business, provided this does not override your privacy rights.
• Legal obligation — where required by applicable Canadian law.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies. For full details on what cookies we use and how to manage them, please see our Cookie Policy.

6. Third-Party Services

We use the following third-party services that may process your data on our behalf:

• Google Analytics — website traffic analysis. Data may be transferred to Google servers. See Google's Privacy Policy.
• Google Ads — advertising measurement and remarketing. See Google's Privacy Policy.
• Meta (Facebook) Pixel — advertising measurement and custom audiences. See Meta's Privacy Policy.
• Netlify — website hosting and form submissions. See Netlify's Privacy Policy.

All third-party processors are required to handle your data securely and in accordance with applicable privacy laws.

7. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law. Contact and quote request data is typically retained for up to 3 years for business and warranty follow-up purposes. Website analytics data is retained according to the retention settings of the analytics platform used.

8. Your Rights

Under PIPEDA and applicable Canadian privacy law, you have the right to:

• Access — request a copy of the personal information we hold about you.
• Correction — request that we correct inaccurate or incomplete information.
• Withdrawal of consent — withdraw consent at any time where processing is based on consent (note this may limit our ability to provide services).
• Deletion — request that we delete your personal information, subject to any legal obligations to retain it.
• Complaint — file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

To exercise any of these rights, contact us at general@foundationmasters.ca.

9. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. Our website is served over HTTPS. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: